Small Business Web Design – Why Your Website Matters

Your website is the one place where your brand maintains an online presence. Here are more reasons why your website matters, now and into the future.
Small Business Web Design - Why Your Website Matters

It doesn’t matter how big or small your business is, it needs a website. All your networking and social media efforts will ultimately lead to one thing – your website. Every person that is interested in your products or services will find you either through an online search or from a recommendation. Your website is the one place where your brand maintains an online presence. Here are more reasons why your website matters, now and into the future.

Your brand needs an online presence

Your website is your digital identity. It’s your business card, logo, brochure and first meeting all in one. Today it’s most likely the first point of contact that a potential customer has with you and your business. Think of your website as your 10-second elevator pitch. When the average online attention span lasts 8 seconds, you want that first impression to count. The way your brand is presented online will make an impact on your visitors to help convert them into customers. An online presence is no longer an option, but a necessity.

Clients need to find you

People need to be able to locate you easily, no matter if your business is local or international. Your website is the best way to find your shop location or contact number. From your website, you can direct customers to the right channels for easy communication and service. If you have many locations, your website is the best way to showcase them all on a searchable map.

Your offerings should be clear

Potential clients want to know what your products and services are. On your website, place the best-sellers front and center, along with special promotions and discounts. It’s important that your website reflects exactly what you offer. Visitors want to see what you have in store after they see it mentioned on social media or on a flyer in their neighborhood coffee shop.

Optimization is key

Last but not least, your website matters so much that it needs an optimized design. It must be easy no navigate on desktop, tablets, and smartphones. When your customers are looking for you on their phones, they need to be able to navigate your site in the same way they would on a desktop. Better yet, since you have complete control over your website, you can make sure that the mobile experience is so good that they will want to contact you on the spot.

Do you need a new website?

Is your website dated or you still don’t have one? Consider your options; people can find you online, or they can’t. If you don’t have a website, or if it’s hard to navigate, customers will not find you. Stay ahead of the competition and learn to stand out and thrive online.

Curious to learn more? Reach out to us at cyphondesign.com for a free website estimate.