Congrats! You’ve decided that you need a new website or a refresh of your old one. That’s a great step towards a successful online presence for your brand. Now it’s time to choose the best web design agency for your company. There are, of course, a few things to consider before deciding on one web design agency. While most web design agencies are ready to help you at any stage of the web design process, it’s more about finding the right fit.
Here’s how to do it:
Focus on agencies with relevant experience
Do a search for web design agencies that work in your particular niche. Even if your niche is one of a few others they cater to, it will still be a big plus in their favor. You need a web design agency who understands your industry. When they are knowledgeable of your unique needs, they will be a much better fit to design your website. The first tentative list can have up to 5 different web design agencies. Open up all their websites and get ready to navigate and find your perfect match.
Decide on local vs. global
The perfect web design agency might be right in your town, or on the opposite side of the world. The choice depends on how you like to work. If you are ok with dealing with an agency remotely, you can look internationally. But if you prefer the one-on-one service of an in-person meeting, then search locally in your area. Choosing a remote agency involves lots of calls and learning how to give feedback online.
Evaluate their previous work
Take a look at every agency’s website, it is, after all, their visual calling card. Is the site easy to navigate? Do you feel comfortable looking around? If so, find their portfolio page and see what work they have done lately. Do they have examples of websites in your own niche or similar? Navigate to those and see how they are built. Do you like them?
Search for client testimonials
A great way to evaluate a web design agency early in the process is to read their client testimonials. Based on the testimonials and reviews, you can tell which agencies are good listeners and can guide a client through the web design process. You can also find out if they can deliver on-time and on-budget. Ask for references for the web design agencies you like and reach out to each reference with specific questions tailored to your situation and needs. An agency might be doing a great job selling itself to you, but, at the end of the day, what their customers say matters the most. You’d be surprised how much valuable information you can discover just by speaking with previous clients.
Narrow down to the best two web design agencies
When you’ve rounded the list down to two web design agencies which you like and fit your needs, it’s time to ask them to submit proposals for your project. Send them an email telling them about your website and what you’d like to achieve with it. Ask for an in-person meeting or a Skype call in the next few days. When it’s time to decide on who to hire, analyze which of the two understood your vision best. Which one offered you the best package for your budget? Choose the web design agency which best fits your vision and enroll them to create your awesome website.
If you have a project in mind, reach out to us at cyphondesign.com for a free estimate.