In many cases, a website is your customers’ first impression of your company. A high-quality website is what tells your story, showcases your products, and entices people to become customers. But it often comes with a high cost. The price of a great website from Portland website design and development professionals can vary greatly depending on the type, size, and features of a website. But is the cost of a high-quality website worth it? Here are six things to consider.
Functionality
You can get a website made for just about any budget, but that doesn’t mean that every website will perform the same way. A website that sells products, schedules appointments, or has chat capabilities requires a higher level of skill and more advanced coding and applications. If you want your website to do more than just share static information and act as a blog, you’ll likely have to pay for it. But a more robust website that comes with a higher price tag often leads to more customer interaction and sales, which can be worth the investment.
Custom Design
A less expensive website will often involve using a basic template and filling in sections with text and stock images. That type of website can be effective for smaller businesses or basic websites, but a more personalized look requires custom design. If you want a unique website that doesn’t look like anyone else’s or that comes with a custom logo or graphics, it will likely lead to a higher cost. The tradeoff is an eye-catching and memorable website that can set your company apart from the competition.
Security
Putting information on the internet comes with a risk, especially when you’re trying to gather customer information. Hiring a professional web developer to create a high-quality website likely means the information will be more secure, which can lead to peace of mind for your company and your customers. Security is especially important if your website involves sharing sensitive files or information, selling products, or collecting customer information like email addresses. A more secure website will lead to a higher price tag, but securing your company’s assets online is likely worth the price.
Bandwidth
Bandwidth determines the amount of traffic and data your website can handle. Higher bandwidth allows for more advanced features and faster load times, which can create a better experience for customers and website visitors. In many cases, getting a higher bandwidth means paying more for the website design and hosting. It may cost more, but the result is a reliable website that can handle lots of traffic without crashing or slowing down.
Convenience
You could likely pay less for a website, but convenience is also a factor. A higher cost likely means more advanced web features and design turnaround. A high-quality website package often comes with maintenance, including professional updates to the site to make adjustments as technology changes or to remove errors and bugs. The convenience of not having to worry about the website and knowing it is in good hands with a design and development company can be worth the price.
Business Results
Saving money on web design and development doesn’t matter if the website you end up with doesn’t drive sales or create customers. Every website should be linked to business goals, such as acquiring more customers, driving sales, or creating leads. A high-quality website may lead to better business results if it lands higher in search engine rankings and gets the attention of potential customers. Consider it an investment for your business that can lead to long-term success.
These six reasons to pay for a high-quality website show the things to consider when investing in a website. Not every website is the same, and not every company needs to pay a huge amount for a great site. But if you want an advanced and customized site, it will likely come with a higher price tag.
Interested in learning more about getting a website from Cyphon Design? Contact us today.
